With a US$4.8 trillion economy, 600 million citizens and a growing middle-class, the countries of Central and South America and the Caribbean represent markets of growing importance for businesses and institutions looking to increase revenues by expanding beyond their home territories.
Asia’s huge appetite for commodities does not overshadow the region’s closest and highest ranking trading partner, the United States. In 2010, U.S. trade with Latin America exceeded US$635 billion, four times greater than trade with China. On the other side, the United States remains Latin America’s premier market for value-added goods and services; businesses that create employment and wages that allow its economies to grow in a sustainable way.
At a time of challenge in North America, there has never been a more important time for North American companies of all sizes and in all sectors to be looking for natural overseas markets for growth. The Trade Américas initiative is designed to be one of the most effective ways for those companies to learn about and connect with Latin America.
The event is presented by the Latin Trade Group, the leading provider of information and business services to companies operating or considering investment in the region. It will be a 360 degree panorama of the region with virtually every country of the hemisphere represented, overviews of economic and political prospects, and examinations of key sectors like textiles, agribusiness, tourism development and value-added offshore services. For attendees that are interested and qualified, the Trade Américas secretariat will organize individual and group meetings with key experts and potential partners in the region for trade and investment. More than 500-700 interested corporate executives are expected to attend.
The Trade Américas Initiative, to foster increased trade and investment in the Americas, is supported by key organizations who strongly support Trade America’s goals, including: the Inter-American Development Bank, the Council of the Americas/Americas Society, the International Trade Administration of the U.S. Commerce Department and the Export-Import Bank of the United States.
Up to twenty of the region’s Trade and Investment bureaux are expected to support and have a presence at Trade Américas, including ProMexico, Exportar of Argentina, PromPeru, CORFO of Chile, APEX of Brazil, as well as smaller but compelling economies like Costa Rica, Haiti, Nicaragua and Panama.
Whether you are the chief executive of a medium sized corporation looking for new markets for your products, the head of purchasing at a larger firm seeking new suppliers, the head of marketing of a services company seeking high skill low cost labor, a firm with South American production on the search for a new American distributor, Trade Américas Expo is the must-attend event of the year.
